- Developing new products and services that address social or environmental problems; or bring quality products at affordable prices to underserved markets. To do so, a company has to redefine the business around the client and solve its problems by defining non-traditional products.
- Achieving greater efficiency in the value chain through:
- Development of suppliers; leading companies that invest in strengthening their suppliers and, through this strategy, improve their competitiveness and that of their chain.
- Efficient use of resources; harnessing water, energy and solid waste with positive results on company productivity and environmental sustainability.
- Development of human resources: companies committed to improving their employees’ general conditions, achieving greater productivity with a positive influence on the qualitative growth of human capital.
- Playing an active role in cluster initiatives A cluster is a group of companies that increases operative efficiency and productivity, so that the companies can compete at the national and global levels. Clusters allow access to specialized supplies, services, employees, information, institutions, training programs and other local advantages, such as specialized local outsourcing that improves the overall performance of the companies in the cluster. For more information, learn about the clusters agenda of Bogotá region at http://www.ccb.org.co/clusters .